In the dynamic world of vacation rental marketing, captivating visuals have become the cornerstone of success. As a seasoned photographer, I had the privilege of collaborating with Vacasa International—a renowned vacation rental management company—to transform their visual content and breathe new life into their marketing efforts.

Vacasa International has established a strong brand identity that resonates with clients seeking exceptional vacation experiences. We made sure to align visuals with their branding guidelines to maintain consistency and reinforce their brand image. Consistent and cohesive visuals across marketing materials, websites, social media, and print media will effectively attract new clients by building trust and brand recognition.

We worked together on detailed shot lists outlining the specific shots they desired during our session. These lists included both essential shots to showcase the management side of their business, as well as supplementary shots to capture the ambiance and overall guest experience. By thoroughly reviewing and discussing these shot lists, we ensured a comprehensive coverage and a substantial library of images and B Roll to use across social media and print platforms.