How Updating Images Can Elevate Your Marketing

When we talk about updating your brand images, a lot of times we mean images with you in them! But when you have a business that doesn’t have a storefront and doesn’t necessarily have one person as the face of the company, it’s important to understand how your imagery can elevate your marketing.

In the dynamic world of vacation rental marketing, captivating visuals have become the cornerstone of success. I recently had the privilege of collaborating with Vacasa International—a renowned vacation rental management company—to transform their visual content. This helped breathe new life into their marketing efforts.

How to Elevate Your Marketing

Vacasa International has established a strong brand identity that resonates with clients seeking exceptional vacation experiences. We made sure to align visuals with their branding guidelines to maintain consistency and reinforce their brand image. Consistent and cohesive visuals across marketing materials, websites, social media, and print media were a top priority. Vacasa understood how this will effectively attract new clients by building trust and brand recognition. You can see HERE how Vacasa used some of their images from our session on their website.

Together, we worked on detailed shot lists outlining what they wanted during our session. These lists included both essential shots to showcase the management side of their business, as well as supplementary shots to capture the ambiance and overall guest experience. Together, we reviewed and discussed these shot lists. Our goal was comprehensive coverage and a substantial library of images and B Roll to use across social media and print platforms.

Alissa is an award-winning brand, maternity, newborn and family photographer + documentary filmmaker in Austin, Texas. She serves the Austin and surrounding areas.

If you are interested in scheduling your own branding session with Alissa Cordoba Photography, you can find all of the details here. You can contact Alissa here or email her directly at alissa@alissacordobabrands.com