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What Is B-Roll? If you’ve heard the term “B-roll” tossed around in video shoots or seen short video clips of someone arranging flowers, packing orders, or sipping coffee while working—you’ve seen B-roll in action. Often called “filler footage” or “clips,” B-roll is one of the most powerful (and underused) tools for brand storytelling. It is […]

Brand Video

What Is B-Roll? (And How to Use It!)

Hi, there. I’m Alissa, and I love capturing and sharing brand stories via imagery. 

As a fellow business owner and creative with over a decade’s worth of experience, I have developed a unique appreciation for the work that goes into a truly effective visual identity.

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