What to Expect During a Branding Photoshoot in Austin

Thinking about booking a personal branding photoshoot but not sure what to expect? You’re not alone! As an Austin brand photographer, I’ve worked with entrepreneurs, creatives, and small business owners who know the power of showing up confidently online—but feel unsure about what a session actually looks like. A professional branding or headshot session in Austin helps you build trust with your audience, show off your personality, and create content that truly connects. If the process feels a little mysterious, don’t worry—I’m breaking it all down so you’ll know exactly what happens and how to prepare.

1. Define Your Brand Message

Think about how you want to be perceived. Are you polished and corporate? Fun and approachable? Creative and bold? Your images should reflect this. For a lot of people, these images will make your first impression, so it’s important that you know how you want to be viewed.

Khani Zulu does a great job at this. She’s a realtor who’s great at her job and understands the importance of refreshing her branding images often. But more than that, Khani understands how important it is to be herself during our time together. Her sessions usually take place in an upscale home that reflect her and her brand. She chooses wardrobe pieces that look amazing on her (she was recently named one of Austin’s Best Dressed in Austin Way Magazine), are the perfect colors and chooses a venue that ties it all together.

2. Plan Your Outfits & Locations

Wear clothing that aligns with your brand colors and personal style. Locations should also fit your brand—whether it’s a cozy home office, a sleek downtown setting, or a creative studio. The image at the top of this blog post is a perfect example of what to wear for your personal branding photoshoot if you want to keep your colors neutral, yet flattering. If you’re doing your session with other people, it’s important to coordinate your wardrobe choices!

3. Work With a Professional Brand Photographer

A photographer who specializes in branding photography (like me!) will guide you through poses, settings, and concepts to ensure your images are strategic and visually impactful. My goal for your personal branding photoshoot is for you to walk away with images that truly reflect you and your brand. That starts the very first time we talk, not the day we do your photoshoot.

Where to Use Your Personal Branding Photos

Once you have your stunning brand images, here’s how to maximize their impact:

1. Website & About Page – Your first impression starts here.
2. Social Media Profiles & Posts – More engagement, more brand recognition.
3. LinkedIn & Business Listings – Elevate your professional presence.
4. Press & Speaking Engagements – Media outlets love high-quality, professional images.
5. Email Marketing & Sales Pages – Personalized visuals increase conversions.

Below are some examples of how past clients have used their branding photos on Instagram. Whether it was to share a win or an introduction post, having on brand photos was crucial.

(Image courtesy of Looking Glass Lifestyle)

(Image courtesy of Andrea Amico, ATX Realtor)

(Image courtesy of Pasta One Two Three)

Final Thoughts: Ready to Make Your Brand Stand Out?

If you’re serious about growing your business, attracting dream clients, and standing out online, personal branding photography is a must. A single session can provide you with months of content that represents you authentically and professionally.

Let’s create images that truly reflect your brand—book your personal branding session today!

Alissa is an award-winning brand, maternity, newborn and family photographer + documentary filmmaker in Austin, Texas. She serves the Austin and surrounding areas.

If you are interested in scheduling your own branding session with Alissa Cordoba Photography you can find all of the details here. You can contact Alissa here or email her directly at alissa@alissacordobabrands.com